As 2025 came to an end, delivery workers across India called for strikes on December 25 and December 31, demanding higher incentives, better working conditions, and more predictable incomes.
While platforms such as Zomato, Swiggy, and Blinkit claimed that it had been business as usual, with record New Year’s Eve orders and negligible disruption, news publications reported that companies had quietly raised incentives for workers in some cities amid mounting pressure.
The strikes may not have paralysed urban consumption, but they did succeed in pushing gig work back into the public debate, once again exposing the fragile foundations on which millions of livelihoods now rest.
As the discussion raged, Zomato CEO Deepinder Goyal published a series of social media posts to explain his company’s point of view. His central argument was provocative: for centuries, he claimed, the labour of the poor remained invisible to the rich, allowing consumption without moral discomfort.
“Factory workers toiled behind walls, farmers in distant fields, domestic help in backrooms,” he declared. “The wealthy consumed the fruits of that labor without ever seeing the faces or the fatigue behind it.”
The gig economy, he argued, shattered that invisibility by placing delivery workers at the doorsteps of the consuming class. The unease consumers feel, Goyal contended, is not about workers being exploited but about guilt. “We tip...
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