In October, a video posted on the filmmaker Farah Khan’s YouTube page received more than 150,000 likes.
In it, Khan and her cook Dilip are frustrated on finding out that Khan’s domestic worker Pushpa has not cleaned a filthy kitchen, and is instead on her way out to catch a flight to visit her family. Dilip suggests that Khan try Snabbit, a phone application that offers domestic services within ten minutes.
Soon, a “Snabbit expert”, a worker dressed in a hot pink t-shirt and black joggers, walks into the kitchen, sets to work and leaves it gleaming. Elated by the efficient service, Khan calls up Pushpa and tells her not to return home, because she now has Snabbit.
As Dilip listens along and laughs, Khan cautions him: “Don’t laugh too much, Snabbit will soon introduce cooks.”
As the sun rises in Mumbai, its public parks start filling up with early morning walkers and joggers. Over the past year, however, it has also become common in these spaces to see groups of women wearing pink or leaf green t-shirts, with black pants. Unlike those out to exercise, these women mostly sit on park benches, looking expectantly at their phones .
These are workers with the kind of company that Khan’s video...
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